Jan 12
2
Ways To Creating The Best Landing Pages
Let us say, you are designing landing pages for your SEO blog. Keep in mind to minimize distractions. This goes especially when you know the expected outcome for that specific page. Avoid putting AdSense all over your page if you are running an e-commerce site. If you are after getting the extra two or three dollars from doing so, think again. You might be sending your visitors to your competitors.
You go into the Google AdWords and you can do content placement targeting so you can target your ads to appear on certain pages and I would write something like, Buy your better band t-shirts here. Don’t buy from this website. getitcheaperoverhere.com or whatever and then I’d have my URL. I can speak right to that user because you can very much target those ads. This is an ideal advice on small business internet marketing. Do not put anything that can distract the user and just make sure that’s really clearly focused.
When it comes to landing page conversion, the first step is get my attention as viewer. The second step is keep my interest by having a video to engage me, shorter copy, minimize the distractions, tell me what it is that I’m going to get from it. Then you want to build my desire. The way that you build my desire is by giving me bullets. Really long form sales letters don’t work quite the way that they used to. You want to put little nuggets of what it is that I’m going to get out of subscribing to your service, opting in. The use of bullets speaks very much to the user and you want to do it in a benefits versus features.
Let’s say that you’ve got a product and you’ve got an e commerce website and underneath you’ve got the little description like you’re selling tyres. Rather than telling me in one of your landing pages that you’ve got these metal reinforced tyres, you need to then follow that up with what the benefit is. You’ll get these metal reinforced tyres which means you stop quicker in the wet and save your child’s life. That’s more important and more powerful to me than, hey, I’ve got metal reinforced tyres.
This ensuring that as the person leaves the page he gets what he needs. As you build the viewer’s desire, show proof. Here goes the demonstration of your product. For example there should be testimonials on my SEO services website. Another form of proof would be featuring logos. Presence of which is something you cannot fake.
Basically what I try and do when I build proof, that’s why I put so many things on my landing pages like, this is more about davidjenyns.com, but I’ve got a section, my ‘About Us’ page. I’ll tell my story on the About Us page and if anyone’s actually read it, you read it and say, you can’t fake that sort of thing. I’m being so open, so transparent and I’m trying to prove beyond a shadow of a doubt I know what I’m talking about.
