Dec 11
29
How To Make The Best Landing Pages
The website freetradingsystem.org is one of the examples of the best landing pages that I want you to picture in your mind. It shows clearly what I want you to do. As you land on this page you are told to watch the video. This is more of an information based website. The purpose of this website is not for selling. For the viewers to engage with the content and for them to be able to share it with their friends is the purpose of this site. There is a small link bait type that I set. What I do is I have some opt-in to start with the soft sell.
On the other hand, I also have another website that is aggressive which is the Trading Secrets Revealed. The eyes of the viewers of this site go on top of the corner. Since I want it to be different from the dodgy Clickbank products, I try ways to make it look like a web 2.0. That video tells exactly the users what to do in this page. Apart from that, I also build proof to show the different places I have been featured in and the different businesses where I succeeded.
Go to another of the best landing pages, meta-formula.com. The eye will go to the front corner, this is a better layout. In the top left hand corner you have a headline and then go to start building my proof elements straight away. The eye is going to get drawn to the image and then I’m trying to hook them into whatever the content is.
To have people enter in details, I have set up an opt-in page. It is best to reduce the amount of space that people will have to scroll depending on the size of your screen. Having a larger screen will show you that this page has the free sign up. It shows how it fits above the line which they call the “above the fold”. Having a small screen on the other hand, will make you scroll down a little more.
I construct my pages strategically with landing page conversion rate in consideration. There is a headline here then watch a video thing. The eyes of the users then become attracted to the image. Then, I will use the space underneath to convey that I am a Metastock expert. As I build that credibility, I get them to sign up. I practice the same with my SEO company site.
Obviously e-commerce site is a different ball game compared to SEO services site. It does depend on what the outcome is for that particular page. Make sure you get someone’s attention first, and then the next thing you want to do, is keep my interest.
I used to do very long form sales copy where I would write these long sales letters and I think everybody is getting tired of them now. I have resorted to making the best landing pages. That’s why we start to try and embed video a lot more in there and my SEO blog as well. I’m going for a lot shorter copy and I’m using the video to sell. The long form sales copy where I’m trying to sell something, that content is still there but it is now in video format. Then I have a much more compressed version of the content itself.
